Promote Your Program

SPONSORSHIP and  DIGITAL ADVERTISING  

As with NASPAA’s past conferences, there are opportunities to promote your program through the 2021 NASPAA Virtual Conference. This online environment is an exciting space where we will be able to share, learn, connect, and showcase your program to the NASPAA community in a safe and sustainable way. Within this innovative digital platform, attendees will be able to join live and pre-recorded sessions, search content, and interact with peers, speakers, and sponsors in one on one and group settings. 

The online format brings new potential and new touch points to highlight your school or organization. Pathable, the NASPAA virtual conference platform, will open in October and remain accessible for an entire year. 

The menu of offerings below include:

  • Sponsorship Packages, 
  • Individual Sponsorable Items/Events, and 
  • Digital Advertising

Please fully read the descriptions below.

NOTE: We will keep the website updated on what has been sold and may also add new opportunities. 

Thank you to the #NASPAA2021 Sponsors already on board!

Sponsorship Packages

Sponsorship packages are available at tiered "metallic" levels. The benefits and recognition that correspond with each level are displayed in the chart above and detailed in the descriptions below. 

"Civic Square Inclusion & Voice" 

  • Six complimentary registrations 
  • Logo recognition in Pathable, virtual conference platform, including banner on landing page and sponsorship listing
  • Customizable sponsor profile page in Pathable
  • Recognition in live scripted leadership remarks during plenary
  • Recognition on NASPAA website, social media, newsletter before and after conference, and conference communications
  • Complimentary full-page color advertisement placement in Pathable AND in digital program flip-book which will be shared with all attendee in advance of the conference, posted in the virtual conference platform, and shared via NASPAA communications

"Civic Engagement Supporter"

  • Four complimentary registrations 
  • Logo recognition in Pathable, virtual conference platform, including sponsorship listing
  • Customizable sponsor profile page in Pathable
  • Recognition on NASPAA website, social media, newsletter before and after conference, and conference communications
  • Complimentary full-page color advertisement placement in Pathable AND digital program flip-book which will be shared with all attendee in advance of the conference, posted in the virtual conference platform, and shared via NASPAA communications

 "Global Citizen" 

  • Two complimentary registrations 
  • Logo recognition in Pathable, virtual conference platform, including sponsorship listing
  • Customizable sponsor profile page in Pathable
  • Recognition on NASPAA website, social media, newsletter before and after conference, and conference communications
  • Complimentary full-page color advertisement placement in Pathable AND digital program flip-book which will be shared with all attendee in advance of the conference, posted in the virtual conference platform, and shared via NASPAA communications

Individual Sponsorable Items

These are "one-off" individual sponsorsable items. They include the only the benefits listed below and are not a part of the packages listed above. [You may separately purchase a sponsorship package or ad]

"Community Building Sponsorship"

This item has SOLD.

Sponsor of the conference game in Pathable, the virtual conference platform. This "scavenger hunt" encourages attendees to fully explore of the site features. Participants earn points, try to make it on to the leaderboard, and compete for prizes.

  • Logo recognition in header of the Game page in Pathable
  • Ability to provide prizes for the winners (NASPAA will execute distribution)
  • Recognition in live scripted remarks during Thursday's opening plenary 
  • Recognition in digital program flip-book and on NASPAA website, social media, newsletter before and after conference, and conference communications

"Celebrating Public Service Education Excellence Sponsorship"

This item has SOLD.

Sponsor of the NASPAA Awards section in Pathable, the virtual conference platform, and the digital program flip-book.

  • Logo recognition in header of the Awards page in the conference platform
  • Logo recognition in the digital program flip-book
  • Recognition in live scripted remarks during general session award announcements
  • Ability for leadership to make 30 sec remarks (live or recorded)
  • Recognition on NASPAA website, program flip-book, social media, newsletter before and after conference, and other conference communications

"Sustainability Supporter Sponsorship"

Sponsor of the NASPAA Digital Flip-Book, which is the program booklet sent to all conference attendees in advance. It will be posted in the virtual conference platform and shared in NASPAA communications to all members.

  • Front page color ad placement in flip-book
  • Logo recognition in the Pathable, the virtual conference platform
  • Recognition on NASPAA website and flip-book listings, social media, newsletter before and after conference, and conference communications

Checkout last year's flip-book.

Two available (Thursday and Friday keynotes) - Both have been SOLD.

  • Logo placement on the live session page (that links to your sponsor profile) and agenda listing
  • Recognition in live scripted introductory remarks  
  • Ability for leadership to make 30 sec remarks (live or recorded)
  • Custom slide in welcome loop just before session
  • Recognition in digital program flip-book and NASPAA promotions communications

"Quality Assurance in Public Service Education Sponsorship"

Sponsor of the Accreditation Institute, day long workshop on Wednesday.   

This session has Sold.

  • Logo placement on the live session page (that links to your sponsor profile) and agenda listing
  • Logo recognition in the digital program flip-book
  • Recognition in live remarks 
  • Ability for leadership to make 30 sec remarks at start of session
  • Recognition on NASPAA website, program flip-book, social media, newsletter before and after conference, and other Accreditation Institute communications

NOTE: This sponsorship is reserved for accredited programs only. However, programs undergoing (re)accreditation during the 2021-2022 cycle are excluded from this sponsorship opportunity to ensure the integrity of the review process.

"Public Discourse Sponsorship"

Several available (Thursday and Friday). 

  • Logo placement on the live session page (that links to your sponsor profile) and agenda listing
  • Ability for leadership to make 30 sec remarks at start of session 
  • Recognition in digital program flip-book and NASPAA promotions communications

There will be a lottery among the sponsors to determine picking order of the sessions. 

Digital Ads

There will be digital flip-book, which is a program booklet sent to all conference attendees in advance. It will also be posted in Pathable, the virtual conference platform, and shared in pre/post conference newsletter, NASPAA website, and social media. [Checkout last year's flip-book.] All ads must be submitted to elliott@naspaa.org by Thursday, Sept. 9.  

Half-page color ad placement in the digital flip-book

All ads must be submitted in PDF to elliott@naspaa.org by Thursday, Sept. 9.

Full-page color ad placement in the digital flip-book

All ads must be submitted in PDF to elliott@naspaa.org by Thursday, Sept. 9.

Add an embedded video to half or full page ad.

Dimensions

Half-Page:  8 1/2 x 5 ½  inches (215.9 x 139.7 mm)

Full-Page:  8 ½ x 11 inches (215.9 x 279.4 mm)

All ads must be submitted in PDF to elliott@naspaa.org by Thursday, Sept. 9.

Digital Format Design Notes:
  • You may design in full color.
  • For optimal legibility, we recommend you choose larger font sizes than you might choose for print.
  • You may include hyperlinks in your ad.
  • You do NOT need to leave any margins.
Tips for Text in Your Ad:
  1. When it comes to text, make sure that text in the PDF is real text (i.e. it has a font, color, and font size). Text that is part of an image is rendered very poorly. When you use real text, it will be converted to an SVG image. That means that is scales very well and looks crisp and clear at all zoom levels.

  2. Use a decent font size. With two pages visible at the same time in a browser, your pages often appear smaller on-screen than in hardcopy versions. Therefore, to keep text readable, make sure that you use a decent font size.

  3. Avoid 'hidden text'. It is much better to delete invisible text completely than to hide it behind other objects, put it in hidden layers, or making it the same color. Hidden text sometimes prevents us from generating the SVG image for the other text. While your normal text will still be visible, it may be a bit less crispy. You can check for hidden text in Acrobat Acrobat: Tools > Protection > Remove hidden information > Hidden text. Don't enable the other 'hidden information' options like 'Deleted or cropped content' and certainly not 'overlapping objects'.

  4. Don't use vertical text. If you really need to, then just use several elements of horizontal texts under each other

To Secure Your Sponsorship and/or Ad

Sponsorships are sold to the first school who makes the reservation. Many options sell out quickly, so please act fast if you have a specific selection in mind. We will note what has been sold in the descriptions above.

 

Please fill out the RESERVATION FORM to secure your specific choice(s).

Sponsorship and Ad Reservation Form

To fully execute the benefits of your sponsorship, reservation forms and your ad must be received by no later than Thursday, Sept. 9, 2021.

IMPORTANT: To officially secure your sponsorship, payment (checks or credit card) must be submitted to NASPAA by Sept. 15, 2021.

Questions? Contact elliott@naspaa.org.