Promote Your Program

SPONSORSHIP, DIGITAL ADVERTISING, & VIRTUAL EXHIBITS  

As with NASPAA’s past in-person conferences, there are opportunities to promote your program through the 2020 NASPAA Virtual Conference. The conference will take place in a virtual event platform, which is a specialized website that we are calling the "NASPAA Virtual Conference Website". This online environment is an exciting space where we will be able to share, learn, connect, and showcase your program to the NASPAA community in a safe way. Within this innovative digital platform, attendees will be able to join live and pre-recorded sessions, search content, visit virtual exhibit booths, and interact with peers, speakers, and sponsors in one on one and group settings. 

The new format brings new potential and new touch points to highlight your school or organization. The "NASPAA Virtual Conference Website" will open to all registered attendees Monday, Oct. 5 through March of 2021. This is SIX MONTHS of engagement!

The menu of offerings below include:

  • Sponsorship Packages (with ability to add an "enhancement" option of keynote or session sponsorship), 
  • Individual "one-off" Sponsorable Items,
  • Digital Advertising, and
  • Virtual Exhibit Booths

Please fully read the descriptions below.

Thank you to the #NASPAA2020 Sponsors already onboard!

title chart

Sponsorship Packages

Sponsorship packages are available at tiered "metallic" levels. The benefits and recognition that correspond with each level are displayed in the chart above and detailed in the descriptions below. There are two "enhancement" options (keynote and live panel) that can be added to Platinum or Gold sponsorships. 

"Civic Square Inclusion & Voice" 

  • Six complimentary registrations 
  • Logo recognition in virtual conference platform, including banner on landing page and sponsorship listing
  • Recognition in live scripted leadership remarks during plenary
  • Recognition on NASPAA website, social media, newsletter before and after conference, and conference communications
  • Complimentary full-page color advertisement placement in digital flip-book which will be shared with all attendee in advance of the conference, posted in the virtual conference platform, and shared via NASPAA communications
  • Complimentary virtual exhibit booth

"Civic Engagement Supporter"

  • Four complimentary registrations 
  • Logo recognition in virtual conference platform, including sponsorship listing
  • Recognition on NASPAA website, social media, newsletter before and after conference, and conference communications
  • Complimentary full-page color advertisement placement in digital flip-book which will be shared with all attendee in advance of the conference, posted in the virtual conference platform, and shared via NASPAA communications
  • Complimentary virtual exhibit booth

*The Keynote Sponsor is an "enhancement" option available only to add to Platinum and/or Gold sponsorship packages. This opportunity cannot be purchased individually.

One of Two sold. One available (Thursday and Friday keynotes). 

  • Logo placement on the live session page (that links to your virtual exhibit booth) and agenda listing
  • Logo placement on custom Zoom background
  • Recognition in live scripted introductory remarks  

*The Live Panel Sponsor is an "enhancement" option available only to add to Platinum and/or Gold sponsorship packages. This opportunity cannot be purchased individually.

12 available (Thursday and Friday sessions).

  • Logo placement on the live session page (that links to your virtual exhibit booth) and agenda listing
  • Recognition in live scripted introductory remarks

There will be a lottery among the sponsors to determine picking order of the sessions. If you would prefer to sponsor a pre-reocrded on-demand session that can be substituted.

 "Global Citizen" 

  • Two complimentary registrations 
  • Logo recognition in virtual conference platform, including sponsorship listing
  • Recognition on NASPAA website, social media, newsletter before and after conference, and conference communications
  • Complimentary full-page color advertisement placement in digital flip-book which will be shared with all attendee in advance of the conference, posted in the virtual conference platform, and shared via NASPAA communications

Individual Sponsorable Items

These are "one-off" individual sponsorsable items. They include the only the benefits listed below and are not a part of the packages listed above. [You may separately purchase a sponsorship package, ad, or virtual exhibit.]

"Community Building Sponsorship"

Sponsor of the conference game in the virtual conference platform. This "scavenger hunt" encourages attendees to fully explore of the site features. Participants earn points, try to make it on to the leaderboard, and compete for prizes.

This has already been SOLD.

  • Logo recognition in header of the Game page in the conference platform
  • Ability to provide prizes for the winners (NASPAA will execute distribution)
  • Recognition in live scripted remarks during Thursday's opening plenary and Friday's business meeting when the winners are announced
  • Recognition on NASPAA website, social media, newsletter before and after conference, and conference communications

"Celebrating Public Service Education Excellence Sponsorship"

Sponsor of the NASPAA Awards section in the virtual conference platform.

This has already been SOLD.

  • Logo recognition on in header of the Awards page in the conference platform
  • Recognition in live scripted remarks in opening plenary and award announcements
  • Recognition on NASPAA website, social media, newsletter before and after conference, and conference communications

Sponsor of the NASPAA Digital Flip-Book, which is a shorten program booklet sent to all conference attendees in advance. It will be posted in the virtual conference platform and shared in NASPAA communications.

This has already been SOLD.

  • Front page color ad placement in flip-book
  • Logo recognition in the conference platform
  • Recognition on NASPAA website, social media, newsletter before and after conference, and conference communications

Digital Ads

There will be digital flip-book, which is a shorten program booklet sent to all conference attendees in advance. It will also be posted in the conference platform and shared in pre/post conference newsletter, NASPAA website, and social media.  All ads must be submitted to elliott@naspaa.org by Thursday, Sept. 24.

Half-page color ad placement in the digital flip-book

All ads must be submitted in PDF to elliott@naspaa.org by Thursday, Sept. 24.

Full-page color ad placement in the digital flip-book

All ads must be submitted in PDF to elliott@naspaa.org by Thursday, Sept. 24.

Dimensions

Half-Page:  8 1/2 x 5 ½  inches (215.9 x 139.7 mm)

Full-Page:  8 ½ x 11 inches (215.9 x 279.4 mm)

All ads must be submitted in PDF to elliott@naspaa.org by Thursday, Sept. 24.

Digital Format Design Notes:
  • You may design in full color.
  • For optimal legibility, we recommend you choose larger font sizes than you might choose for print.
  • You may include hyperlinks in your ad.
  • You do NOT need to leave any margins.
Tips for Text in Your Ad:
  1. When it comes to text, make sure that text in the PDF is real text (i.e. it has a font, color, and font size). Text that is part of an image is rendered very poorly. When you use real text, it will be converted to an SVG image. That means that is scales very well and looks crisp and clear at all zoom levels.

  2. Use a decent font size. With two pages visible at the same time in a browser, your pages often appear smaller on-screen than in hardcopy versions. Therefore, to keep text readable, make sure that you use a decent font size.

  3. Avoid 'hidden text'. It is much better to delete invisible text completely than to hide it behind other objects, put it in hidden layers, or making it the same color. Hidden text sometimes prevents us from generating the SVG image for the other text. While your normal text will still be visible, it may be a bit less crispy. You can check for hidden text in Acrobat Acrobat: Tools > Protection > Remove hidden information > Hidden text. Don't enable the other 'hidden information' options like 'Deleted or cropped content' and certainly not 'overlapping objects'.

  4. Don't use vertical text. If you really need to, then just use several elements of horizontal texts under each other

Virtual Exhibits

NASPAA will host a Virtual Exhibit Hall within the conference platform that is accessible to all registered attendees. There will be specific "exhibit hours" on Thursday, and Friday, but the booth will remain available for the full six months that the platform is live. Exhibitors will have a "booth" or custom landing page. Exhibitors can manage their own logo, description, video, collateral, staff profiles and more. A searchable keyword index and exhibit hall map helps attendees find the exhibitors and sponsors who are relevant to them. Additional details below.

One comp exhibitor registration included.* [This should be your team member that will have the login credentials to customize your "booth" and operate it during the live virtual exhibit hours.]

  • Bring your school's brand to life with your logo, descriptive information, keywords, documents and multimedia content - your "booth" is entirely customizable!
  • Use messaging capabilities and real-time video demos to interact with attendees during specified “Exhibit Hours”.
  • Display and link your registered faculty's profiles and showcase any sessions that you are sponsoring.
  • Attendees can chat with exhibitors, answer exhibitor polls, view files/attachment.

*You may purchase additional registraiton(s) at the regular rates. 

One comp exhibitor registration included.* [This should be your team member that will have the login credentials to customize your "booth" and operate it during the live virtual exhibit hours.]

  • Bring your organization's brand to life with your logo, descriptive information, keywords, documents and multimedia content - your "booth" is entirely customizable! 
  • Use messaging capabilities and real-time video demos to interact with attendees during specified “Exhibit Hours”.
  • Display and link staff profiles and showcase any sessions that feature your program.
  • Attendees can chat with exhibitors, answer exhibitor polls, view files/attachment, and “request information” from exhibiting organizations, sharing their contact information similar to having their badge scanned at a live event.

*You may purchase additional registration(s) at the regular rates. 

To Secure Your Sponsorship, Ad, and/or Exhibit

Sponsorships are sold to the first school who makes the reservation. Many options sell out quickly, so please act fast if you have a specific selection in mind. We will note what has been sold in the descriptions above.

Please fill out the RESERVATION FORM to secure your specific choice(s).

To fully execute the benefits of your sponsorship, reservation forms must be received by no later than Wednesday, Sept. 23, 2020.

IMPORTANT: To officially secure your sponsorship, payment (checks or credit card) must be submitted to NASPAA by Sept. 25, 2020.

Questions? Contact elliott@naspaa.org.