Advertisements

Digital Ad Options

There will be a digital flip-book, which is a program booklet sent to all conference attendees in advance. It will also be widely shared in NASPAA channels such as newsletter, NASPAA website, and social media. [Checkout recent year's flip-books 2020 and 2021, and 2022All ads must be submitted to events@naspaa.org by August 20, 2023.  

Half-page color ad placement in the digital flip-book

All ads must be submitted in PDF to events@naspaa.org by August 20, 2023.

Full-page color ad placement in the digital flip-book

All ads must be submitted in PDF to events@naspaa.org by August 20, 2023.

Flipbook Ad Specifications

 

Deadline: August 20

Submit ads as high resolution PDF to events@naspaa.org by Aug 20 or sooner. If files are not in compliance with the following specifications, they may not be accepted. 

 

Print Files

Trim size:  8.5” x 11” 

Bleed: Include .125” bleed on each side if your design goes edge to edge

Margins: Keep text and key parts of imagery .25” or more from the trim edge.

You may design in full color

Do NOT include crop marks

 

Digital Files for Flipbook

Page size:  8.5” x 11” 

Bleed: Include .125” bleed on each side if your design goes edge to edge

Margins: Keep text and key parts of imagery .25” or more from the trim edge.

You may design in full color

You may include hyperlinks in your ad.

Do NOT include crop marks

 

Use Live Text

Make sure that text in the PDF is live text (i.e. it has a font, color, and font size). Text that is part of an image is rendered very poorly. When you use livel text, it will be converted to an SVG image. That means that it scales very well and looks crisp and clear at all zoom levels.

Font Size

For optimal legibility, we recommend you choose larger font sizes than you might choose for print. We recommend 12pt text size or larger for body copy in order to keep text legible. With two pages visible at the same time in a browser, your pages often appear smaller on-screen than in hardcopy versions. 

Avoid Hidden Text

Avoid 'hidden text'. It is much better to delete invisible text completely than to hide it behind other objects, put it in hidden layers, or make it the same color. Hidden text sometimes prevents us from generating the SVG image for the other text. While your normal text will still be visible, it may be a bit less crisp. You can check for hidden text in Acrobat Acrobat: Tools > Protection > Remove hidden information > Hidden text. Don't enable the other 'hidden information' options like 'Deleted or cropped content' and certainly not 'overlapping objects'.

Avoid Vertical Text

Don't use vertical text. If you really need to, then just use several elements of horizontal texts under each other.

You can see samples of last year's ads here  https://online.flippingbook.com/view/49998/78-79/

To Secure Your Ad 

Your reservation form must be submitted no later than August 31, 2023.

Advertisement must be submitted to events@naspaa.org no later than August 20, 2023.

Questions? Contact events@naspaa.org attention Ja'Nell Henry.