Admissions Professionals Meeting
2019 Admissions Professionals Meeting Recap
The 2019 Admissions Professionals Meeting hosted by The George Washington University, Trachtenberg School of Public Policy and Public Administration took place on July 11th. NASPAA's Admissions Professionals Meeting is a one-day annual gathering for member schools to discuss issues pertaining to admissions, such as recruiting and financial aid.
Attendees were welcomed by Dr. Kathy Newcomer, Director of the Trachtenberg School of Public Policy and Public Administration. The meeting proceeded with a keynote delivered by Francesca Reed, Associate Vice President of Enrollment Management at Marymount University (VA), which included a discussion on marketing "best practices" and how programs are using social media to reach students. Reed emphasizes that effective millennial outreach can require a different approach than in years previous, and that programs should focus on anticipating the questions today's students have, and providing clarity through their marketing deliverables.
Next, a panel of alumni and current students of public service programs reflected on their experiences and discussed their thoughts on the admission process. These students represented diverse experiences (including an international student and a student veteran) and each discussed how they responded to program outreach and available information from prospective schools.
Later, NASPAA presented the findings from its annual membership survey on admissions and new enrollment, including information from the schools participating in the Admissions Professionals Meeting. These findings included a discussion regarding a decline in international student applications, trends in financial aid packages, and changes in GRE requirements. Finally, attendees formed groups around relevant topics and discussed their thoughts on shared goals, including increasing diverse applicant yield. View PowerPoint survey result.
Special thanks to Lindsey Duble-Dice, The George Washington University for acting as chair of the Planing Committee and to all Planning Committee Members.
Lindsey Duble-Dice (CHAIR), The George Washington University
Amber Palmer-Halma, The George Washington University
Cara Y. Robinson, UNC-Chapel Hill
Michael Harris, Tennessee State University
Carrie Nordlund, Brown University
Taryn Faulkner, University of Maryland
Jennifer Forney, American University
Elaine S. McBeth, The College of William and Mary
Alex Thomas, University of Arkansas
Merida Escandon Gasbarro, The New School