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NASPAA Strategic Planning
Initiative
2003 NASPAA STRATEGIC DIRECTIONS
Endorsed by Executive Council, National Association of Schools of Public
Affairs and Administration (NASPAA), October 2003 December
2003
Introduction
Through NASPAA-sponsored dialogue sessions and web survey responses,
NASPAA institutional members identified opportunities and concerns as
well as recommendations for strategic directions the organization might
consider. Below are strategic directions endorsed by the NASPAA Executive
Council in each of the strategic priority areas that members identified.
Accreditation
Member schools assert that accreditation is NASPAA’s most important
service.
Strategic Directions
- Achieve Council on Higher Education Accreditation recognition for
NASPAA
- Promote accreditation of substantive specializations (e.g., health
management education, nonprofit management education)
- Strengthen attention to diversity in the accreditation process within
member schools.
- Continue the emphasis on mission-based accreditation and the
corresponding focus on outcomes, including student outcomes, within the
changing environment of governance
- Explore site visit team changes to address increased numbers of site
visits (e.g., smaller teams, longer accreditation periods) and need for
increased diversity of teams (e.g., greater use of practitioners and
adjunct faculty)
Marketing, Promoting Public Service, Building Image of Public Service
Education
The change from government to governance, resulting in the blending of
public, private, and nonprofit sectors responsible for providing public
services, and the increasing complexity of society have greatly altered
the environment in which public affairs education occurs. Similarly, many
students appear interested in careers outside government, yet have a
continued interest in public service, especially in the nonprofit sector.
Strategic Directions
- Support a public service campaign focused on core public service values
- Develop marketing initiatives advocating the value of MPA/MPP degrees
to employers and potential students
- Work toward official recognition of MPA/MPP degrees by professional
associations (e.g., ICMA, plus other associations for federal, state, and
local governments)
- Position NASPAA as a national voice for PA/PP values and public
interest related to public affairs education
- Use the NASPAA website to promote public affairs education
- Share trends in public affairs education with member schools through
the NASPAA website
- Use the NASPAA annual conference to facilitate discussion of challenges
members face in coping with increased complexity in the delivery of
public services
- Increase NASPAA’s presence at conferences of other organizations
important in the marketing of MPA/MPP graduates
- Promote curriculum exchanges among member schools to disseminate new
initiatives and programs developed by peers
- Establish a “best practices” component of JPAE or the NASPAA website to
share new ideas relative to changes in public affairs education
Institutional Design and Learning
In addition to COPRA accreditation, many NASPAA member schools are
looking for ways to better position their programs within their
institutions, to improve their ability to build regional and national
prominence, and to gain a better understanding of best practices.
Strategic Direction
- Establish a NASPAA-coordinated “peer to peer” consulting capability to
assist member schools in developing and assessing ways to improve the
position of their programs within their universities, to create regional
and national quality programs, and to position themselves to reflect and
respond to emerging trends in public affairs education
International/Globalization
International interest in public affairs education has created
opportunities for expansion of the role of NASPAA and its member schools.
These opportunities exist in accreditation support, student recruitment,
and student placement as well as in faculty exchanges, technical
assistance, and capacity building initiatives.
Strategic Directions
- Broaden member school participation in NASPAA-sponsored international
activities
- Develop web based/on-line technology education and curriculum
opportunities for international public affairs education initiatives
- Continue to promote participation of NASPAA international associate
members in NASPAA-sponsored conferences, programs, and activities
- Expand the use of the NASPAA website to encourage member schools to
strengthen international curricula/experiences for their students
- Explore ways in which member schools can provide resources to programs
in other countries lacking resources (e.g., textbooks, journals)
- Develop Memoranda of Understanding with organizations already
administering extensive international public affairs education
initiatives (e.g., NAPA, NLC, ICMA)
- Catalog and share information on NASPAA member school expertise
available for international exchanges, technical assistance, or capacity
building initiatives
Policy
NASPAAS has important policy advocacy roles.
Strategic Directions
- Continue policy advocacy around education for public service and link
efforts to NASPAA’s public affairs education mission through actions such
as PMI Program enhancement, Harris Fellowship Program renewal, and
Faculty Fellows Program development
- Promote information sharing of member school policy advocacy models and
practices that focus on state and local governments as well as the
federal government
- Emphasize member school interests regarding homeland security (e.g.,
civil service status within Department of Homeland Security)
Research
Research focused clearly on NASPAA’s mission should be a priority for
NASPAA and its member institutions.
Strategic Directions
- Promote public affairs education research on service learning that
emphasizes opportunities for student learning and public service linkages
- Expand networking role of NASPAA relating to research interests of
member institutions
- Maintain strong focus on pedagogical research through JPAE and other
means
Diversity
Diversity remains a core priority for NASPAA and its member institutions.
Strategic Directions
- Maintain visibility of NASPAA as an advocate not only for increased
diversity in hiring and retaining faculty but also for increased
diversity within member schools’ masters degree programs
- Increase efforts to expand recruitment and graduation of students of
color and women within PA/PP doctoral programs
- Promote increased accountability in these programs
Develop and disseminate models and best practices from member schools,
plus from other professional schools and related disciplines that inform
public affairs doctoral education
- Establish mentoring and matching programs within member institutions
- Develop information on variability of diversity relative to program
location and geographic location
- Survey and assess doctoral program resources in member schools
- Explore moving from guidelines to standards with regard to MPA/MPP
program diversity efforts and performance
Partnerships
NASPAA member institutions are strongly interested in improving and
expanding partnerships.
Strategic Directions
- Strengthen strategic partnerships with other PA/PP organizations (e.g., APPAM, ASPA, NAPA)
- Continue to develop strategic partnerships with international PA/PP
organizations of importance to NASPAA member schools
- Identify emerging strategic partners that share NASPAA’s mission, and
evaluate potential partnerships with respect to costs and benefits
- Focus on potential partnerships with associations linked to
accreditation of PA/PP specializations (e.g., ICMA, ARNOVA, ACESHA, GFOA)

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